Case Studies 

Circus Bar and Restaurant, London

Circus came to us, looking for increased brand awareness and higher footfall in their bar during the quieter weekday evenings.

How did we fulfil our objectives?

  • We created and implemented a marketing plan, to help them reach their objectives within a given budget.

Higher Footfall

  • Working with promotional partners to promote drinks offers and special packages: Virgin Experience, Mastercard Priceless, Red Letter Days, Time Out offers.

  • Setting up a Happy Hour Promotion to make CIRCUS have a more accessible price point for younger demographics.

 Brand Awareness

  • Installing better signage outside the venue-Effective and engaging social media management across Instagram and Facebook.

  • London Underground poster campaigns to help brand visibility (LEPs and 4 Sheet).

  • Digital marketing campaigns targeting the domestic market of Londoners, who are looking for something a little different: Time Out, Secret London, Londonist, Trip Advisor, Bookatable.

  • Redesigning their corporate and private hire pack. Hosting showcases for event planners to increase their private hire bookings.

  • Arranging and managing an on-site photo shoot for promotional purposes. 

  • Negotiating use of a trailer filmed and edited by Secret London as part of a wider media package. 

Results

  • We saw a steady growth in likes and followers across the Circus social media platforms.

  • The year saw the footfall numbers increase dramatically in comparison to previous years.

  • General overall awareness of the CIRCUS brand amongst the home market improved.

Riverdance 

Riverdance is a beloved family favourite that embarked on an arena tour of the UK, travelling to 25 venues over a four month period. Our objective was simple..to sell tickets and generate the maximum possible revenue. 

How did we fulfil our objectives?

  • We worked closely with the 25 venues to ensure that they effectively marketed the production to their local audiences.

  • This included in their season brochures, e-newsletters to their mailing-lists and social media.

  • We monitored sales regularly, and managed the budget to support their efforts if required with outdoor media, press media and digital advertising. 

  • We worked with designers and printers to make sure all venues had good visibility in their front of houses at all times.

  • We monitored branding guidelines throughout the campaign.

Results

  • Sales across the tour were excellent and tickets were sold out, or nearly sold out in 90% of the venues.

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